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Hilton Hotels Corporation reported today that Alexander Mirza has been named to the newly-created position of senior vice president of corporate development. Leveraging his significant hospitality industry experience in both the corporate and consulting environments, he will likely be working company-wide on cool product development and partnerships, including food and beverage offerings, health clubs and spas, amongst others. Mirza will be based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports straight to Matthew J. Hart, president and chief operating officer.

“I am just glad to appoint Alex Mirza to this newly created position, and am confident in his ability to create a significant contribution towards the Hilton Group of Hotels,” said Hart. “This new role has got the potential to derive significant value for your company by partnering our industry-leading brands with goods and services which will enhance our guests’ experiences, increase our market share and enhance our profitability.”

Before joining Hilton, Mirza had been a senior executive in the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was in charge of brand positioning, development planning and business innovation. Mirza started his career in the beginning Financial, Inc. and opened the first U.S. office servicing corporate high net-worth clients. His consulting background includes several years of project management knowledge of Deloitte/Braxton Associates in the areas of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he dealt with Hotel Management in the luxury hospitality, travel, consumer and asset management industries inside the regions of customer strategy, cool product development and repair innovation. Mirza holds an MBA from Harvard Business School, with a focus on brand marketing and corporate strategy. Also, he holds an M.A. in Economics and a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally as being a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes most of the world’s well known and a lot respected hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). For more information, check out .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will change the video game in hospitality hiring. Based upon proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s possibility of success pertaining to job performance, capability to discover the job, interact effectively along with other staff, engage with customers and remain with the organization. A mixture of online assessments and video interviewing can provide an entire picture of each and every candidate, including both their “can do” abilities together with their “will do” motivations coupled with their fit for a particular organization’s culture. These insights will guarantee the very best hires to make a differentiated and also on-brand guest experience.

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